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Better marketing standards for training providers

19/12/2013

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ASQA has released a major review of the marketing practices of selected registered training organisations in Australia.

The review makes eight recommendations aimed at improving marketing and advertising practices and curbing practices by some training providers that potentially mislead consumers.

ASQA Chief Commissioner Chris Robinson said the review found a disturbing number of registered training organisations were marketing qualifications they claimed could be achieved in an unrealistic time frame, while others were marketing superseded qualifications.

“Some of the claims being made by registered training organisations in their marketing and advertising were simply too good to be true,” Mr Robinson said.

“We found that 45 per cent of registered training organisations could be in breach of the national standards required for registration under national legislation with respect to their marketing and advertising.

“These potential breaches range from relatively minor concerns to more serious breaches that could involve major sanctions being applied, including a loss of the registered training organisations registration.”

A management committee comprising representatives of the Shop, Distributive & Allied Employees Association; Construction, Forestry, Mining & Energy Union; Australian Industry Group; Australian Chamber of Commerce & Industry; and the-then Department of Innovation, Industry, Science, Research & Tertiary Education oversaw the review.
  • Download the report
  • Read the media release.
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